In a novel marketplace evan brier illuminates the complex ties between postwar mass culture and the making marketing and reception of american fiction between 1948 when television began its ascendancy and 1959 when random house became a publicly owned corporation the way american novels were produced and distributed changed considerably. This book explores the cultural situation of postwar american fiction by examining paul bowless the sheltering sky 1949 ray bradburys fahrenheit 451 1953 we use cookies to enhance your experience on our websiteby continuing to use our website you are agreeing to our use of cookies. A novel marketplace mass culture the book trade and postwar american fiction philadelphia university of pennsylvania press isbn 978 0 8122 4207 2 pp 224 4995 evan briers engaging study of the book trade between 1948 when televi sion began its commercial ascendancy and 1959 when random house. In a novel marketplace evan brier illuminates the complex ties between postwar mass culture and the making marketing and reception of american fiction between 1948 when television began its ascendancy and 1959 when random house became a publicly owned corporation the way american novels were produced and distributed changed considerably. A novel marketplace mass culture the book trade and postwar american fiction evan brier 224 pages 6 x 9 cloth 2010 isbn 9780812242072 5500s outside the americas gbp4500 ebook editions are available from selected online vendors view table of contents and excerpt a novel marketplace will contribute significantly to the revision of our understanding of 50s fiction production in the