Designing brand identity a complete guide to creating building and maintaining strong brands englisch gebundene ausgabe 18 februar 2003 februar 2003 von alina r wheeler autor. Designing brand identity a complete guide to creating building and maintaining strong brands russell casey clayton journal of the academy of marketing science 2017 32 1 100 101 download citation if you have the appropriate software installed you can download article citation data to the citation manager of your choice simply select your manager software from the list below and click . With an easy to follow style step by step considerations and a proven universal five phase process for creating and implementing effective brand identity the book offers the tools you need. Designing brand identity is an essential toolkit for the whole branding team whether the goal is to express a new brand or to revitalize an existing one fully updated to reflect emerging trends the second edition illuminates branding fundamentals explains a disciplined and collaborative process and showcases world class brands and how they build awareness back cover. By alina wheeler this innovative approach blending practicality and creativity is now in full color from translating the vision of a ceo and conducting research through designing a sustainable identity program and building online branding tools designing brand identity helps companies create stronger brands by offering real substance with an easy to follow style step by step