The 14th edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value engagement and relationships leaving students with a richer understanding of basic marketing concepts strategies and practices through updated company cases marketing at work highlights and revised end of chapter exercises students are able to apply marketing concepts to real world company scenarios. Coupon rent principles of marketing student value edition 14th edition 9780132167192 and save up to 80 on textbook rentals and 90 on used textbooks get free 7 day instant etextbook access. Abebookscom principles of marketing student value edition 9780133850758 by kotler philip t armstrong gary and a great selection of similar new used and collectible books available now at great prices. Principles of marketing 14th edition nov principles of marketing helps students master todays key marketing challenge to create vibrant interactive communities of consumers who make products and brands an integral part of their daily lives to help students understand how to create value and build customer relationships kotler and armstrong present fundamental marketing information within . Rent principles of marketing student value edition at cheggcom and save up to 80 off list price and 90 off used textbooks free 7 day instant etextbook access to your textbook while you wait